京东的社区O2O战略
摘要：2015年1月，在京东年会上，刘强东雄心勃勃地抛出“京东未来要成为万亿规模的国民企业”的战略设想，对于这个有点疯狂的野心和梦想，并没有在业界激起多大的反响，许多人或许不懂，或者不屑。但在芝麻哥看来，京东“国民企业”的梦想也许真有可能照进现实。那么，京东会如何做到呢？芝麻哥认为，未来京东的关键发力点，是基于物流下沉的大社区战略，确切地讲，就是说零售京东化，京东社区化。
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